Following the recent sale of The Switch Enterprises to India’s Tata Communications, Joe Cohen advises that he’ll continue as president of sports at the company, along with being chair of private equity firm Brand Velocity Group’s sports vertical (not to mention serving on the boards of MSG Sports and AMC Networks).
Noting Tata’s long-term lease at a 65,000-square-foot former Comcast facility in Glendale, Calif., Tata is “planting a serious flag in the U.S. and using our skills to augment their expertise around the world,” Cohen said.
Tata Consultancy Services (TCS), which is Tata Communications’ sister company, is a heavy player in the marathon space in the U.S. TCS is title sponsor of the New York City Marathon, and it also sponsors the Boston Marathon and Chicago Marathon, per info from SBJ Atlas.